Securing and Scaling a Digital Pipeline for Healthcare Recruitment
New York State's Caring Gene® utilized custom software development services and WordPress modernization to stabilize their healthcare recruitment platform. By executing a secure host migration and implementing a long-term service plan, TWC ensured the platform could reliably process a 400% increase in applicant volume during critical marketing campaigns.
Services Provided
- WordPress Development
- UX/UI Design
- Software Modernization
Industries
- Non-Profit
- Healthcare
1,500+
Applications Processed
Safely handling a massive surge in volume, up from 250 applicants prior to the new marketing campaign.
ZERO
Service Disruptions
Executed a seamless transition of hosting and infrastructure without halting active recruitment efforts.
1,600,000+
Site Visits
Serving as the primary digital funnel for a statewide recruitment campaign that targets "heroes in the making".
Expanding a Statewide Digital Pipeline
The Caring Gene® Career Pathways Training (CPT) program was designed to address critical caregiver shortages by funding tuition for students entering Medicaid-serving roles. Following the launch of an AI-driven marketing campaign, the initiative saw rapid growth, with applicant volume jumping from 250 to over 1,000 in a short period.
Simultaneously, the program's original web host announced an exit from the hosting market, creating an urgent need for a technical partner who could stabilize the infrastructure and manage the migration quickly. The stakes were high: any downtime would disrupt a funded mandate and prevent critical healthcare workers from entering the recruitment funnel.
- Legacy site facing stability issues under high traffic from TV and digital ad campaigns
- Complex eligibility requirements difficult for diverse applicants to navigate
- Confusing website creating barriers to entry for potential healthcare workers
- Need to support rapid program growth across 32 counties
Stability & Rescue
Comprehensive rescue of the existing WordPress environment, optimizing code and server architecture to handle massive traffic spikes.
A Guided Career Journey
Redesigned the user experience to be a "digital counselor" with clear, accessible pathways through 13 approved career titles.
People, Process, Capacity
Established a managed support workflow enabling rapid updates to provider maps and program requirements without technical bottlenecks.
Strategic Stewardship and Risk Mitigation
Troy Web Consulting provided the technical stewardship necessary to navigate this transition without losing momentum. We focused on reducing risk through a structured assessment of the existing WordPress environment, mapping out a migration roadmap that prioritized uptime and data integrity.
Intuitive Navigation
Pathways and benefits are easily navigable
Our team collaborated with Caring Gene leadership and their external marketing agencies to ensure that all tracking pixels and landing pages remained performant. By establishing a dedicated service plan, we moved the platform from a state of uncertainty to a stable, performant baseline that supports long-term scalability and security monitoring.
Reliable Software for Lasting Community Health
The modernization of the Caring Gene® platform demonstrates how secure, well-engineered software can amplify social initiatives. By stabilizing the digital pipeline Caring Gene was empowered to scale their impact safely.
1,500+
Students Enrolled
The platform now supports close to 1,500 approved students preparing for careers in healthcare, behavioral health, and social care, with another 2,000 awaiting review.
98%
Recommendation Rate
The focus on "Ease of Use" resulted in a 98% recommendation rate from surveyed users, validating the decision to prioritize accessibility in the redesign.
4X
Application Volume
The platform reliably processed a 400% increase in applicants during high-traffic marketing windows.
Working with Troy Web and the team on the development of this custom WordPress site was a highly collaborative process that created a digital experience that truly supports our program goals. Built with ease of use and accessibility in mind, the platform now supports close to 1,500 approved students... It’s always a win when great collaboration leads to even greater impact.
UThisMe
From Secure Messaging to Life-Saving Monitoring: The Evolution of YouThisMe
A patent-pending secure communication platform that evolved from a private messaging app into a robust Remote Patient Monitoring (RPM) system used by hospitals to track chronically ill patients.