Case StudyNational Association of Chronic Disease Directors (NACDD)

Gamifying Prevention: A Digital Platform Tackling Diabetes in the Workforce

A gamified learning management system (LMS) that empowers employers to understand the cost of diabetes and implement life-saving prevention programs for their workforce.

Services Provided

WordPress Development
UX/UI Design
LMS Integration
Gamification Strategy

Industries

Healthcare
Non-Profit

Gamified

Learning Path

Transforming dry policy documents into an interactive, self-navigated journey for business leaders.

Seamless

LMS Integration

Leveraging LifterLMS to track employer progress and certification without administrative friction.

Outcomes

Action-Oriented

Directly guiding employers toward implementing the National DPP Lifestyle Change Program.

The Challenge

Create an effective way for employees to access necessary prevention programs

The National Association of Chronic Disease Directors (NACDD) faced a critical hurdle in public health: getting private sector employers to care about diabetes prevention. While the National Diabetes Prevention Program (National DPP) is a proven lifestyle change program, explaining its ROI to busy HR executives and business owners is difficult.

Traditional public health education—PDFs, brochures, and static webpages—was failing to engage the corporate audience. The NACDD needed a way to cut through the noise and demonstrate the real "cost of doing nothing" regarding workforce health.

If employers don't understand the financial and human impact of diabetes, they won't cover prevention programs. This leaves millions of employees without access to life-saving care, perpetuating the cycle of chronic disease.

Key Challenges

Getting private sector employers to care about diabetes prevention
Explaining ROI to busy HR executives and business owners
Traditional public health education (PDFs, brochures) failing to engage corporate audiences
Demonstrating the real "cost of doing nothing" regarding workforce health
Millions of employees left without access to life-saving prevention programs

The Solution

Transforming an educational goal into a behavioral change tool

The Foundation: Education through Action

TWC acted as the digital strategist, moving beyond a simple "informational site" to build a behavioral change tool. We prioritized "Clarity, not Complexity," structuring the complex medical and financial data into a digestible narrative. We chose WordPress combined with LifterLMS to create a robust, easy-to-manage platform that didn't require a steep learning curve for the NACDD team to maintain.

The Solution: Gamification for Engagement

We engineered Healm as a "gamified learning experience." Instead of reading a report, employers embark on a "Decision Journey." The platform uses interactive modules, progress bars, and achievement milestones to guide users through the steps of analyzing their workforce data and selecting a coverage plan. This approach respects the user's time while maximizing retention.

Leading Edge, Lasting Impact

By integrating this experience directly into a scalable web architecture, we ensured that the platform could handle national traffic without performance degradation. We validated the user flows to ensure that an HR Director could navigate from "Awareness" to "Action" without getting lost in technical jargon.

The Results

Promoting a healthier workforce through engagement

By translating public health goals into business language, Healm helps create a healthier American workforce, proving that when you make the "right thing to do" the "engaging thing to do," change happens.

Increased

Engagement

The gamified structure significantly increased time-on-site compared to traditional static resources, keeping employers engaged with the material.

Seamless

LMS Integration

The platform successfully bridges the gap between knowing about diabetes prevention and doing something about it, acting as a turnkey solution for benefits adoption.

Measurable