One word

Gaming check out http://www.scvngr.com/

This is the guy who did the TED prezo on gaming layer (http://www.ted.com/talks/seth_priebatsch_the_game_layer_on_top_of_the_world.html) - scvngr is his idea along with levelUP - great concept to think about when looking at developing an app

  • Influence Behavior
  • Appointment dynamic - for one to succeed, they must return at a specific time to be rewarded - an example of the appointment dynamic would be "happy hour"
  • Progression dynamic - incremental advancement and privileges as predefined tasks get completed.  Example  - buy a gift card and unlock the next level of rewards or get a badge or something of prestige

Drives loyalty, promotes competition to persuade behavior -

I think putting these concepts into an online product/mobile app should be a fundamental element of its architecture...